CTA & I-GO make good train-ing partners

Anyone else notice this graphic lately? It's featured prominently in a ton of print ads that have been on CTA trains and buses since early January. The tagline that accompanies it: "One card, three ways to go." And here's the copy: "A seamless way to travel through the city using just one card. Bus, train, and now 200 I-GO cars."

I've been on the lookout for the ads, and I-GO also has its own smaller ad on the CTA. Judging from our web traffic stats, looks like folks are seeing the ads and checking us out.

So what is it exactly? It's the brand-new Chicago Card Plus/I-GO joint smart card. A card with two micro chips that gives you access to all CTA trains and buses, Pace buses, and I-GO's citywide fleet of car-sharing vehicles. The idea: to promote a more unified, expansive and sustainable public transportation network.

Throw your bike into the equation (many of I-GO's cars have racks or are parked near racks, and we'd like to make that more pervasive - check out our Cars & Locations page), and, hell, you may never need to own a car. Now if we could just continue this current warming trend...